Start a Facebook Coupons campaign in 5 quick steps

I started experimenting with a Facebook app called “Coupons for Fan Pages” a few months ago. My restaurant’s Facebook page was great, and we were establishing a nice community, but I wanted to start leveraging our Facebook relationships.

We all know how important it is to track promotional campaigns, including coupons.  One of the major problems with paper coupons is that we know how many we put out and we know how many we get back, but we can’t track demographics.

The “Coupons for Fan Pages” app, developed by Wildfire Social Media, takes a stab at solving this problem. Just sign up for a Wildfire account and give it a shot. You can find a tutorial on starting your first campaign here:

Wildfire Coupon Tutorial

There is a cost for running a promotion on the app– basic packages start at around $30.  But the analytics Wildfire provides leave no doubt about whether the campaign is profitable or not.  Of course, it’s much more likely to be so if you’ve already established a significant Facebook fan base.

I’d suggest starting your first campaign with a promotion that mirrors something you’ve already done offline.  Then you compare the two promotions side by side– online vs. offline– to see which was more effective.  I started with a $10 off promotion and modified my campaigns from there.

You should also define a short period for the campaign and use unique tracking codes to for your coupons.  You’ll need to upload an Excel database of the codes you want to use, but this is well worth the 5-10 minutes it takes.

So… here are the 5 steps to getting your first campaign underway:

Step 1. Go to www.wildfireapp.com and sign up for an account.

Step 2 Craft your add campaign.  It helps if you have a banner.jpg template to use.

Step 3 Follow wildfire’s free tutorials to add the app to your Facebook fan page.

Step 4 Add a promotions tab on your Facebook fan page.

Step 5 Advertise your page to your fan base.

That’s it!

Good luck with your first campaign… and as always, send us a message if you need any help.

Cheers,

Ty